THE CULTBRAND PROCESS
EXPLAINED
INTRODUCING THE CULTBRAND PROCESS
The CultBrand Process has been carefully developed and engineered based on Jody's experience and having worked with hundreds of businesses, from small one-person consultancies looking to grow to large fintech brands with global ambitions.
This approach has been tested and applied successfully in businesses across the spectrum, from high-flying technology brands that want to make their apps stickier and their followers more devoted, to legal services firms that break the mould.
This has worked for coaches, training platforms, service businesses – in fact, any business that attracts an audience.
Many believed they needed thousands of followers, but they realised that even a small but devoted following was enough to seriously kick-start their business.
This model was designed to be followed in order, and every part is critical to your end mission to start and grow a cult.
Brought together, seven steps will make your competition irrelevant, kick-start sales and make your brand magnetic to the right kind of people who love what you do.
When you follow the CultBrand model in the right order and with the right level of application, expect to see major changes in how you lead, how your brand is perceived and how you build your relationship with your followers, fans and customers.

The seven steps of the CultBrand Process are expressed through the 7 Cult Commandments. Each represent an action to take as well as the order in which to take action.
Develop a Polarising Message
Pick an Enemy (or two)
Be Different. And celebrate it.
Broadcast consistently.
Target outliers and misfits.
Build belonging.
Give followers opportunities to demonstrate belonging.
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