In a challenging market, conventional marketing and brand building no longer works. And cheap tactics and AI hacks aren't going to cut it.

But some are choosing a different path.

They're choosing to be bold and take a stand.

They're choosing connection and authenticity over doing what's "easy".

And they're choosing to build their brand on a stronger foundation of belonging and identity.

They are choosing to build Cult Brands.

And, in doing so, they have discovered a simpler, more effective and more fun way of growing their business and profits.

Throughout history, cults have successfully brought followers together who will work in alignment all in the name of the cause.

Understanding cult principles means understanding human psychology around how we operate and interact with our tribe and wider society.

By separating the good from the bad, we can draw positive lessons from what cults do well and apply them in business and life.

Using the CultBrand process, a simple, powerful method developed by Jody Raynsford for building a cult following, you can use the same cult principles in your own business, brand or community to engender the same loyalty, belonging and follower without the weirdness. 

You don't have to follow the herd or struggle with marketing or brand building activities that feel unaligned and inauthentic. By choosing a different path, you may just find a way to grow your business or brand that leaves you feeling energised.

Discover how Jody's simple 7-step cult-building process can help you grow a cult-like following, become magnetic and build momentum behind your brand.