About Jody Raynsford

Brand strategist. Author. Accidental cult leader.

Jody Raynsford is a brand and marketing strategist with 10+ years of experience in positioning, messaging and developing go-to-market playbooks for rebel and challenger brands.

LLB (Hons) in Law, University of Manchester
Qualified NCTJ journalist — 10+ years in TV, film, running and fitness markets
Trained direct response copywriter — multi-million dollar launches in the US and UK
Taught 1,000+ businesses, brands and entrepreneurs how to nail their message and story
Successfully launched and grown three separate brands
Author of How To Start A Cult — 3× Amazon bestseller, Business Book Awards 2022 finalist
Co-founder of Bad Boy Running — award-winning, top 0.5% podcast, 750+ episodes
Speaker at major international running events — US, UK, EU

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"What Jody accomplishes in this book is nothing short of a true miracle. Easily the most engaging book I have read on marketing in the past 20 years. Drink the KoolAid he is offering."

Daniel Olexa — Amazon Review

About the book

How To Start A Cult

How To Start A Cult reveals the 7-step process to build a cult following and has been read and used by 1,000s of entrepreneurs, founders and brands to grow their following.

3× Amazon bestseller Finalist, Business Book Awards 2022 150+ five star reviews

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What do you need?

How we can help

Consulting

Work with a CultBrand consultant to prioritise the right actions and build your cult following.

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Speaking

Hire Jody to speak at your conference, event or team training on cult brand building.

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Training

A transformative programme focused on thinking differently and building with cult principles.

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